Accelerating Retailer Adoption of Used Cars Online
Client Situation
Oaklin partnered with a global automotive manufacturer to support the launch of a new Used Car Online Platform, taking ownership of the retailer engagement and migration workstream. Internal teams and third-party suppliers were engaged to drive awareness, training, and migration activity across the network. Within six weeks, Oaklin supported all 220 retailer sites to complete the required onboarding activities and enabling more than 12,000 used vehicles to be sold. Oaklin also designed and delivered an extended hyper-care period alongside an ongoing training and adoption programme to embed sustained platform usage.
Client Outcome
A comprehensive platform was launched, with the right foundations to support scalable, network-wide digital retail growth demonstrating Oaklin’s ability to mobilise networks at pace and facilitate sustained growth.
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Mark Croucher
Associate Partner
Mark is a Digital Transformation Consultant with strong experience delivering technology change across a wide variety of industry sectors. He has experience across the full project life-cycle, including digital strategy, product design, agile methodology definition and digital delivery. Mark enjoys helping clients make the most of the latest digital technologies and has a keen interesting in driving customer experience. He has an open and collaborative style of working and thrives on driving sustainable business results through new technologies.
Mark is currently supporting an Automotive startup to define their portfolio of customer-facing digital initiatives. Recently, he was the Lead Digital Business Analyst for a large-scale customer experience transformation programme; he scoped, mobilised and led the delivery of a cloud-based document management platform at a “Big Six” UK energy supplier; and worked with a major UK bank to lead teams of business analysts in a global supplier assurance programme.
"The best part of the Digital Capability at Oaklin is that it keeps you on your toes and up-to-date with the latest digital trends. We meet regularly, with everyone bringing an advancement in digital technologies they have seen as a potential topic for discussion"
